Director of Marketing

Born and raised in India, Vik came to Canada to study Economics at Acadia University, where a silver medal for a research paper on entrepreneurship sparked a lasting curiosity about business and growth. Along the way, a lifelong love of cricket, played at the district level back home, taught him the value of discipline, teamwork, and showing up consistently.

Armed with an MBA and Six Sigma certification, Vik has built a career leading marketing for top financial brands and a celebrated tour operator, all while training the next generation of Pay-Per-Click experts and sharing his insights on marketing podcasts. He's the kind of strategist who blends data with storytelling, and knows exactly how both should taste, having completed a formal Tea Sommelier course.

A firm believer in meaningful experiences and sustainable travel, Vik has visited every Canadian province and over 10 countries, and now calls Toronto home. His commitment to purpose-driven leadership extends beyond the boardroom — he has served in an executive CEO capacity at his local Green Party of Canada riding, championing the causes he believes in.

Languages Spoken: English (fluent), Hindi (fluent), Punjabi (fluent), French (conversational)