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The Serengeti, Ngorongoro Crater, and Masai Mara. Follow the Great Migration in luxury tented camps
Posted by Melissa Marini on November 11th, 2026
As you travel through the magical Sacred Valley of Peru, you may notice something curious outside local homes: a long wooden pole with a bright red plastic bag tied to the end. It may look like an unusual decoration, but it’s actually an invitation.
It signals that chicha, the traditional fermented corn beverage, is ready.
Step inside, and you may be welcomed with a giant glass called a corporal, filled to the brim with freshly brewed chicha. For about 50 cents, you can experience a drink that is deeply woven into everyday life in the Andes. The flavor can be surprisingly bitter, and its alcohol content is usually quite low, depending on how long it has fermented.
But chicha is about much more than the drink itself. It is a reason for neighbors to gather, talk, laugh, gossip, and share time together: a living tradition with roots stretching back long before the Inca. In many communities, you may hear Quechua spoken more often than Spanish, adding another layer to an experience that feels wonderfully removed from the modern world.
For me, this is one of the most fascinating glimpses into everyday life in the Andes. There is no elaborate sign or tourist attraction announcing the experience. Just a simple red bag fluttering at the end of a wooden pole, letting the neighborhood know that the chicha is ready. You might even receive yapa, a Quechua word meaning “a little extra complimentary.” It’s a small gesture, but one that captures the warmth and generosity behind the tradition.
Chicha has an ancient history. Archaeological evidence shows that Andean cultures such as the Wari, Moche, and Nazca were producing fermented beverages from maize and other ingredients long before the rise of the Inca Empire. At Wari sites, archaeologists have discovered large-scale brewing facilities dating back roughly 1,000–1,400 years, suggesting that chicha was already connected to communal gatherings, ritual, and political life centuries ago.
Today, that tradition is still alive. Here in the Sacred Valley, you can find chicha almost any day of the week. You just need to know what to look for.
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